Color is an amazing thing—it can set a tone for a day or a space. And it can even influence the mood of a nation. At Perfect Fit Window Fashion serving Estero, Florida, we love how much color shapes current trends. That’s why we’re always keen to let people know about the Pantone Color Institute’s Color of the Year each year. Read on to learn what they’ve set for this year!
This Year’s Color
The Pantone Color Institute is a unit within Pantone that gauges color trends, selects the Color of the Year, and advises businesses on product and visual identity colors. Part of how they reach a decision on the Color of the Year is to weigh current climate, past behaviors, and past trends to reach a balance on what they expect the upcoming year to need. This year, they landed on Viva Magenta, which “vibrates with vim and vigor.” It’s a “nuanced crimson tone” that balances warm and cool. And Pantone notes that it’s “an unconventional shade for an unconventional time.” Their statement adds that it is “an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade.”
How to Think About This Year’s Color
Leatrice Eiseman, the executive director of the Pantone Color Institute, notes that we are in an age of technology, so “we look to draw inspiration from nature.” Viva Magenta, she says, is “rooted in the primordial” and “reconnects us to original matter…It galvanizes our spirit, helping us to build our inner strength.” If this resonates with you, you might want to add this bright hue to your home or everyday life. But don’t worry—it should be very easy soon! See below.
Typically, warmer colors encourage activity. When people’s energy levels are low, warmer colors on the spectrum can be a bit more engaging and uplifting, producing more animation and activity. Because Pantone selects a color that reflects trends across numerous industries—including fashion, beauty, technology, design, and home décor—you’ll be seeing Viva Magenta all around in the very near future. It won’t be hard to find items that you can bring to your home! In fact, Pantone has already put together numerous collaborations using the color: Motorola phones, Spoonflower designs, CARIUMA shoes, Deepa Gurnani jewelry, and more.
Hunter Douglas Window Fashions
One of the best ways to bring bold color to a room is through custom drapery or side panels. Check out the Hunter Douglas Design Studio™, which offers a variety of fabrics in numerous colors and textures and even includes several exclusive designs from world-renown textile designers. You can also speak with one of our consultants, who can help you find just the right pop. And don’t forget the accessories! You might prefer to bring Viva Magenta into your home in smaller amounts, through décor and artwork. If that’s the case, a lovely neutral window treatment would be a good foundation—consider the popular Duette® Cellular Shade in a neutral tone. The benefit is that you’ll also get great insulation at the window. No matter your goal, you’re bound to find the right treatment to meet it. Start today!
The 2023 Color of the Year in the Naples, Bonita Springs FL Area
Visit our showroom in Estero, FL, serving the areas of Estero, Bonita Springs, Naples and Ft. Myers. Contact us today for a design consultation– we’re looking forward to serving you!